Brighter days ahead for LEDs in signage
UPPER LAKE, Calif. – Valued at $1.17billion in 2008, the global consumption ofpackaged LED chips (component-levelLED bulbs) used in commercial/professional signage applications is projected torise to $1.49 billion in 2013, according tostudies conducted by ElectroniCast Consultants, a market analysis company basedin Upper Lake, Calif.
The studies encompass the current
worldwide consumption of standard pack-
aged LED chips and high-brightness sin-
gle- and multiple-chip packaged (single-
bulb and multiple-chip/bulb single-chip/
bulb or device package) LEDs, which are
used in digital LED display panels/sig-
nage, channel letter signage and retail dis-
play light boxes.
In 2008, the Americas region, consistingof North, Central and South America,represented a 43 percent share of theworldwide consumption of LEDS used insignage and professional displays. Thecompany projects that, in 2013, the Americas’ share will have increased to 46 percent, with a value of $686.85 million. In2008, Europe, consisting of Western andEastern Europe, and the Middle Easterncountries, represented a 24 percent shareof the market. The company projects thatthe Asia-Pacific region share will increasein value from $384.27 million in 2008 to$487.91 million in 2013.
The company recently published tworeports: LEDS Used in Signage & Professional Displays Global Market Forecast(2008-2013) and LEDS Used in Solid-State Lighting/Illumination Global Market Forecast – the latter of which includes data on LEDs used in channellettering signs and in retail display lightboxes.
As a result of the economic downturn,slower sales in consumer and commercialmarkets across multiple industries worldwide are expected, including some segments of the LED industry, through mostof 2009, according to Stephen Montgomery, president of the Asia-Pacificregion at ElectroniCast Consultants.
Display panels: standard vs.high-brightness LEDs
The global consumption value of LEDs
used in commercial/professional digital
LED display panels in 2008 was $1.141
billion and is forecast to rise to $1.278 bil-
lion in 2013, Montgomery said. In 2008,
high-brightness LEDs represented a 55
percent share of this global consumption
value. By 2013, this share is expected to
rise to 60 percent and to increase in value
to $767.11 million versus $625.15 million
in 2008. The global consumption value of
standard or conventional LEDs used in
commercial/professional digital LED
display panels is forecasted to decrease in
value from $515.46 million ( 45 percent
of the market share) in 2008 to $511.12
million (40 percent of the market share)
in 2013, he said.
LED-based electronic billboards enablemultiple advertising messages to share thesame sign space, and they allow the delivery of messages in real time, which isimportant for public emergency announcements and other information.
The company says that, based on itsobservations at technical conferences overthe years, much basic research is stillbeing pursued in this industry, mainlyin university, government and other noncommercial laboratories. This is viewedas an indicator that there are many moreyears of vigorous growth ahead for LEDadvancement.
The company focuses on the consumption of signage and professional LED display panels, such as surface-mount devicetypes, and conventional types, which usediscrete LEDs. Most outdoor screens, aswell as some indoor ones, are built arounddiscrete LEDs, also known as individuallymounted LEDs.
High-brightness visible LED lamps aretypically used in outdoor applications suchas traffic signals, changeable messagesigns, large-area visible displays and auto-motive exterior lighting, while conventional low-power visible LEDs are commonly used as solid-state indicator lightsin cameras, appliances, dashboards, instrument panels, telephone dials and computerterminals, and as light sources for numericand alphanumeric displays.
Display cases and channel letters
The global value of LEDs used in channel letter signage and retail light boxapplications is expected to rise from$30.43 million in 2008 to $208.92 millionin 2013, according to the company.
“The standard light box technology
used to display merchandise in the retail
industry soon could become yesterday’s
The Fremont Street Experience in Las Vegas usesLED displays for the Viva Vision “A Tribute toQueen.